When I saw this video it immediately reminded me of the kind of crudely animated, indoctrination features one might have encountered in Christian television programming for children in the 1970’s.  It has the simple quality of the Lutheran Church’s Davey and Goliath puppets_davey_goliathclay-animated series from the 60’s and 70’s.  However, this video is less subtle and more cult-like, revealing an obvious Chabad messianic agenda.

It opens with a clip of The Lubavitcher Rebbe declaring “We want Moshiach now” before it turns to a narrator who asks: “Who deserves to be Moshiach nowadays?”

Children curious about the identity of the messiah are told by a father and grandfather figure that the Lubavitcher Rebbe, Menachem Mendel Schneerson, is the leader of our generation who encouraged the recital of the “yechi” statement declaring him to be the messiah.  They add that the Rebbe “very soon, will take us out of golus” (exile).


The video upload date is Mar 21, 2017.  The Lubavitcher Rebbe died June 12, 1994.  Yet many in the Chabad-Lubavitch sect await their Rebbe, Menachem Mendel Schneerson’s ‘second coming’ as their revealed messiah.

This video is most likely intended for children born or raised in the Lubavitcher sect and not intended as an outreach tool.  You won’t find this video on YouTube with the search term “Chabad.”  And odds are good that your local Chabad rabbi would prefer you not know about the amount of messianism within the Chabad organization.  It is official Chabad policy to not advertise the organization’s messianic beliefs out of ‘concerns that it will turn Jews off of Judaism.’  But that’s not entirely accurate.  It will turn Jews off of Chabad, which in a very significant way hurts Chabad’s business.  So most Chabad missionaries who hold this belief will also work to conceal it.  However, if you are a baal teshuva (returnee to Jewish observance) or casually use Chabad services, it is a very good idea to do some research and get informed about the deeply held religious beliefs many in the movement hold.  Your rabbi/shliach/Chabad missionary may not be readily willing to reveal facts about the organization or his true beliefs to you.

Watch video:

I wasn’t sure if I was watching the 700 Club, or the 770 Club.


Wiki has a page entirely on the topic of Chabad messianism.

Below is a video of Chabad messianists dancing in Chabad’s headquarters in Brooklyn, NY.

And here, Chabad messianist, Yosef Edery, gives us his religious fundamentalist take on the Pulse nightclub shooting in Orlando, Florida which killed 49 people and left 53 others wounded. According to him, “g-d approved” of the terrorist attack.  At the 1:24 min. mark he says, “Gay club?  I mean, they deserve to die.”